Amazon has just taken the first step towards Borg-style consciousness that we knew was coming. You can now link your Amazon account with your Facebook account.
If you click on the “recommendations” link when you are logged into your Amazon profile, you will now be greeted with an option to link the accounts with Facebook Connect
Why would you want to do that?
Amazon will use the “like” data to tailor recommendations more closely to you. If your friends have also shared their profiles with Amazon, their data will be used too.
Shove over Google
For now you’ll receive recommendations based on what your friends like so if they all like Ironman II, you can bet Amazon will recommend the Ironman boxset to you. How long until Facebook is extracting this information not just from what your friends like but also from their associations though? That sort of massive granular demographic information makes Facebook advertising way more targeted than any other ad environment out there.
It’s this sort of consumer knowledge that makes Mark Zuckerberg so cocky about Facebook, and makes Google quake in its boots. Google only knows what you typed into search engine. Facebook knows who and what you like, and who influences you… pure gold to retailers.