Process

Sage has a detailed five-phase process which helps keep projects on time and on budget. This process can be customized to suit your marketing needs and can be used to track the progress of your project.

Phase 1 – Defining the Project
Major Tasks:

  • Gather background information
  • Target audience definition
  • Competitive site review
  • Conceptual functional requirements
  • Project planning
  • Preliminary budgets
  • Scheduling
  • Team creation
  • Staging site creation
  • Kickoff meeting
  • Develop communication brief
Major Deliverables:

  • Signed contracts
  • Tech check survey for site hosting
  • Communication brief
  • Project plan
  • Project staging site
Phase 2 – Develop the Structure
Major Tasks:

  • Audit existing content
  • Outline content
  • Identify gaps in content
  • Prepare content delivery plan
  • Prepare site map
  • Develop naming conventions
  • Navigation planning
  • Develop HTML protosite
  • Create user scenarios
Major Deliverables:

  • Content delivery plan
  • Site map
  • Navigation structure
  • Basic story boards
Phase 3 – Design the Visual Interface
Major Tasks:

  • Develop concept mock-ups
  • Gather feedback and make revisions
  • Create templates
  • Create style guide
  • Create form structures
Major Deliverables:

  • Concept mock-ups
  • Graphic templates
Phase 4 – Build & Integrate
Major Tasks:

  • Create implementation plan
  • Confirm naming conventions
  • Confirm staging areas and access
  • Create HTML pages and templates
  • Scripting and coding
  • Backend systems integration
  • Quality assurance processes
  • Testing and bug fixes
Major Deliverables:

  • File structure & naming document
  • HTML pages for all available content
  • Quality testing Plan
Phase 5 – Launch & Beyond
Major Tasks:

  • Upload site to production server
  • Set up stats monitoring
  • Schedule training
  • Create announcement plan
  • Search engine submissions
  • Confirm site backup
  • Follow up
Major Deliverables:

  • Site launch
  • Staff training
  • Search engine submission
  • Maintenance plan
  • Assist with announcement plan
  • Backup / disaster recovery plan