Tektronix

Sage was asked to partner with Ideba to work on a custom video contest for Tektronix, one of the leading companies worldwide in electronic testing, monitoring, and measurement equipment.

Tektronix ran a contest inviting engineers, technicians, students and hobbyists to upload videos about their most brilliant, novel, ingenious or fun use of a Tektronix oscilloscope.

The concept was to create a custom website with CMS, integrate a custom video upload, player, and voting mechanism, coupled with a marketing campaign involving Facebook, Twitter, YouTube, and Direct-email. The end result was a tremendous success, with some fantastic prizes awarded to contestants. The subsequent migration of over 50 unique videos to the Tektronix YouTube channel has made a drastic increase to their online presence. The contest was an incredible success.

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