When writing blog copy that’s SEO friendly there are a few things to keep in mind:
1. Write for your Reader. One of main mistakes writers make with SEO friendly blog copy writing is trying to write for search engines at the risk of alienating visitors to their website (customers). Website copy should be written specifically with your intended reader in mind. Focus on solving your customer’s problem first, the search engines will take care of themselves.
2. Use Images to Support the Main Message. A relevant and contextual supporting image can draw the reader in. But be careful not to clutter your pages with unnecessary or irrelevant images. Find the right image(s) to support the main message of your blog post. Two good sources of images are the Creative Commons section of Flickr (generally free), and iStock (modestly priced).
3. Keywords. Research your keywords carefully. Choose 2 or 3 priority keywords and work them naturally into your blog copy. Try to work the keywords into your copy naturally with about 3 to 5 mentions, but most importantly copy should flow naturally and make sense.
4. Use Headlines. The headlines should feature your keywords. Search engines crawl this information first and will use this information to determine the relevance of your post. Spend time choosing the right headline copy.
5. Copy Length. Try to keep your copy above 250 words to ensure that there’s enough space to get your message across without over-saturating or cramming in the keywords.
6. Benefits not Features. Describe the benefits of your product or service to prospects and customers. Consumers don’t buy features, they want to know what’s in it for them? When a prospect gets to the point where they feel that your product or service would benefit them, they will consider buying.
7. Paragraphs and Emphasis. Keep your blog copy to bite sized paragraphs. Don’t make the reader work too hard. Blog readers seek immediate gratification and like to scan copy or skip to the important parts. Use emphasis formatting like bold or underline to draw attention to important points – with moderation.
8. Proof Reading. Often people are so happy to have finished a blog post with great copy that they can forget to go back and proof read it. Simple mistakes make you and your company seem thoughtless and unprofessional. I know, I’ve done it.